Modern Design /28 March 2004

431

Raymond Loewy

Picnic rug
Edward Fields, Inc.
USA, c. 1952
machine-woven wool
35 w × 58 h in (89 × 147 cm)

According to Jack Fields, president of Edward Fields, it was the original introduction of a series of Raymond Loewy-designed carpets by his father's company in 1952 that launched the concept of "area" rugs. At the time, it had been more common for the contemporary homeowner to use wall-to-wall carpeting to cover the often unfinished floors in newly constructed post-war housing.

estimate: $1,000–1,500
result: $3,186

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