Initially conceived as a toy by German inventor Georg Gregor in the early 1960s, the Lectron System was billed as Electronik-baukasten or electronic building blocks. When the original manufacturer Egger-Bahn dissolved in 1967, Braun AG acquired the rights to produce and Dieter Rams and Jurgen Greubel set to work redesigning the system as a teaching tool for use in schools and universities. Each Lectron set was comprised of small circuit blocks that connected magnetically to one another, and when organized on the conductive plate, formed functional circuits. In keeping with Rams’ belief that industrial design was a social good, the Lectron system brought the basics of electronics into classrooms and households everywhere. In a 1967 article published in Electronics Illustrated, author Elmer Carlson described the system as being “…as much fun to put electronic circuits together and to learn fundamentals as it is to put words together when you play Scrabble.”