The PA 1 slide projector was Dieter Rams’ first solo product design for Braun. Completed in 1956, the projector emulates Rams’ philosophy that the design should be self-explanatory and illustrates his signature muted pallet with a pop of color, elegant lines and precise detailing. The present model, the second iteration of the PA 1, was acquired by the Museum of Modern Art in 1958 for their permanent collection.

Dieter Rams b. 1932

Dieter Rams is one of the most influential industrial designers of the 20th century known for his dedication to precise and orderly design. Born in Wiesbaden, Germany in 1932, he was profoundly influenced by the work of his grandfather, a carpenter. At sixteen he began courses in interior design followed by a three-year carpentry internship. In 1953, he joined Otto Apel’s architecture office in Frankfurt where he collaborated with Skidmore, Owings and Merril on the planning of the U.S. Consulate buildings in West Germany. Shortly thereafter he was recruited by the German consumer electronics manufacturer Braun in 1955. In 1956, in collaboration with mentors from the Ulm School of Design, his design which displayed the mechanics of the SK4 radio and record player through transparent plastic put his design work on the map.

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Auction Results Dieter Rams