Not by Words But by Things
The original version of the rebus poster design was produced for an internal IBM design conference held in Washington, DC. Less than 100 examples were printed. The presentation of the logo was met with criticism within the firm and almost ten years would elapse before Rand was able to convince IBM of the power of the design. The rebus design campaign would be re-introduced for internal and external materials and would become one of the most iconic designs of Rand's later work for IBM.