Japanese designer Shigeo Fukuda first met Paul Rand as a design student at Tokyo Geijitsu University. Rand had been invited to participate in a exhibition called Graphic' 55, and Fukuda was so taken with his work that he visited the exhibition ten times in seven days. After graduating, Rand recommended Fukuda for a teaching position at Yale University, and the two would remain friends until Rand's death in 1996.
I believe that in design, 30 percent dignity, 20 percent beauty and 50 percent absurdity are necessary.
Toys and Things
Shigeo Fukuda began making toys for his daughter Miran beginning in the mid-1960s. Recognizing the quality of his friend's work, Rand championed and produced an exhibition of Fukuda’s designs at the IBM Gallery in New York. Toys & Things Japanese: The Work of Shigeo Fukuda opened in May of 1967 and marked Fukuda’s first United States exhibition. Years later, the Japanese designer fondly remembered the experience as the highlight of his career.
Paul Rand is a man who has shaped and influenced the course of 20th century graphic design to a remarkable degree.