This transition for old to new may be effected by unorthodox arrangements of 'traditional forms'.
Paul Rand
Paul Rand 1914–1996
Paul Rand was born Peretz Rosenbaum in Brooklyn in 1914 to Orthodox Jewish immigrants. His father owned a small grocery store, for which Rand often painted signage and advertisements. As a young man, Rand studied at Parsons School of Design and Pratt Institute but never finished a degree. He found the courses unstimulating, as many of the era’s arts programs were stuck in very classical methodologies. Independently, Rand studied early 20th century European modernism, which influenced much of his early designs. He drew influence from the Bauhaus, Constructivist, Cubist and de Stijl movements, as well as the art of Paul Klee, Alexander Calder and Joan Miró.
Auction Results Paul Rand
Paul Rand
Untitled
estimate: $500–700
result: $18,750
Paul Rand
collection of twenty-eight Christmas drawings
estimate: $2,000–3,000
result: $16,250
Paul Rand
Untitled
estimate: $2,000–3,000
result: $15,000
Paul Rand
NeXT logo presentation book and proofs, set of four
estimate: $3,000–5,000
result: $15,000
Paul Rand
Untitled
estimate: $2,000–3,000
result: $13,750
Paul Rand
Untitled
estimate: $5,000–7,000
result: $13,750
Paul Rand
Untitled
estimate: $5,000–7,000
result: $10,000
Paul Rand
Untitled
estimate: $3,000–5,000
result: $9,375
Paul Rand
IBM logo guidelines and presentation books
estimate: $1,000–1,500
result: $9,375
Paul Rand
Untitled (Washington Crossing the Delaware)
estimate: $5,000–7,000
result: $9,100
Paul Rand
Death Mask poster and drawings
estimate: $500–700
result: $8,750
Paul Rand
sketches and text for an unpublished children’s book
estimate: $500–700
result: $8,125
Paul Rand
collection of thirty-nine Ohrbach’s advertisements
estimate: $200–300
result: $8,125
Paul Rand
Untitled
estimate: $2,000–3,000
result: $8,125
Paul Rand
Untitled
estimate: $2,000–3,000
result: $8,125
Paul Rand
International Design Conference, Aspen poster and brochure
estimate: $1,500–2,000
result: $7,500
Paul Rand
Mine Boy cover sketches and final cover
estimate: $200–300
result: $6,875
Paul Rand
Untitled
estimate: $3,000–5,000
result: $6,875
Paul Rand
NeXT poster
estimate: $2,000–3,000
result: $6,875
Paul Rand
study for Shell Oil
estimate: $200–300
result: $6,250
Paul Rand
Untitled
estimate: $2,000–3,000
result: $6,250
Paul Rand
Fortune Magazine cover study
estimate: $200–300
result: $5,937
Paul Rand
Untitled
estimate: $2,000–3,000
result: $5,937
Paul Rand
Eye-Bee-M Rebus posters, set of two
estimate: $3,000–5,000
result: $5,937