by Vittorio Zecchin
Designed by Vittorio Zecchin in 1921, the Veronese vase has always been the symbol of Venini. This particular shape was chosen by Zecchin and Paolo Venini for a very specific reason: its pleasing dimensions and simplicity of form express a refined sensibility which the company hoped to achieve and promote. It is also no coincidence that a transparent vase of the same form can be seen quite clearly in Paolo Veronese’s painting, The Annunciation (1578). This shrewd association with Venice of the High Renaissance sends a clear message: Venini is modern design imbued with the power of classical elegance. But beyond Paolo Venini’s genius for promotion, the fact remains that the Veronese vase does possess a timeless and archetypal beauty.
The Veronese vase presented here is the largest version made by Venini, and today only a few period examples are known to exist at this scale.