In the mid-1960s Alexander Girard was hired to re-design the corporate identity of Braniff International. Girard gave the airline a bold and distinct new appearance as he reconsidered everything from the colors of the airplanes and their interiors to the graphic materials used by the company. He used more than fifty varied textiles and designed new furniture for the project. For Braniff, Girard created inviting and memorable environments for staff members and patrons alike. 

Infinite are man’s expressions of beauty and love; open your eyes your ears and your heart to them and you will unite the peoples of the world.

Alexander Girard

Alexander Girard 1907–1993

Born in 1907 in New York to an American mother and French-Italian father, Alexander Girard and his family soon moved to Italy where he was raised in a Florentine villa surrounded by art and antiques. As a boy he filled notebooks with creative design sketches displaying an early attention to detail and interest in other cultures even imaging his own country with regional flags and unique symbolism. Inspiration from international folk art became a staple of his artistic legacy as he amassed thousands of artifacts from around the world. Girard studied architecture in Rome, London and New York as his influential and celebrated career began.

Girard designed and directed the groundbreaking show For Modern Living at the Detroit Institute of Fine Arts in 1949, a predecessor to the Good Design shows hosted by the Museum of Modern Art in New York which he eventually participated in and juried. While living in Michigan in 1952, he was hired by friend and collaborator Charles Eames at Herman Miller eventually establishing the company’s textile division as Director of Design until 1973. In addition to his collections of fabric and wallpaper, his “Environment Enrichment Panels” promoted humanization of the corporate workplace and in 1967 he released the “Girard Group” collection of furniture.

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Auction Results Alexander Girard