Not by Words But by Things

The original version of the rebus poster design was produced for an internal IBM design conference held in Washington, DC. Less than 100 examples were printed. The presentation of the logo was met with criticism within the firm and almost ten years would elapse before Rand was able to convince IBM of the power of the design. The rebus design campaign would be re-introduced for internal and external materials and would become one of the most iconic designs of Rand's later work for IBM.

Paul Rand 1914–1996

Paul Rand was born Peretz Rosenbaum in Brooklyn in 1914 to Orthodox Jewish immigrants. His father owned a small grocery store, for which Rand often painted signage and advertisements. As a young man, Rand studied at Parsons School of Design and Pratt Institute but never finished a degree. He found the courses unstimulating, as many of the era’s arts programs were stuck in very classical methodologies. Independently, Rand studied early 20th century European modernism, which influenced much of his early designs. He drew influence from the Bauhaus, Constructivist, Cubist and de Stijl movements, as well as the art of Paul Klee, Alexander Calder and Joan Miró.

Auction Results Paul Rand