Knoll Design
From the Collection of Alvin H. Schechter
The original purchaser of the present lot was Alvin H. Schechter (b. 1933), a retired design and marketing consultant who was the chairman and chief executive officer of The Schechter Group in New York, a leading firm in the field of corporate branding and identity. In 1995 his firm merged with Interbrand US, the world’s leading brand consultancy, with Mr. Schechter appointed as its chairman. Clients of Interbrand-Schechter included H.J. Heinz, I.B.M., Mobil, Pepsico, Volvo and other Fortune 500 companies.
A great admirer of Knoll furniture and a Master of Fine Arts graduate of Yale University, Mr. Schechter began his distinguished career as a designer for Raymond Loewy Associates and is listed as a notable design and marketing consultant by Marquis Who’s Who. The recipient of numerous professional awards, he is an honored member of the American Institute of Graphic Arts and the Package Design Council International. His influential essay, “Measuring the Value of Corporate and Brands Logos” Design Management Journal, Vol. 4, N° 1 (Winter 1993), raised a new awareness of the importance of graphic design in building corporate identity, which was a focus of Florence Knoll’s own practice in developing the Knoll company brand.
