The steady movement [throughout the design process] is in the direction of a solution that is ultimately seen, not as beautiful, but as appropriate. The creation of beauty cannot be an aim; beauty is one of the aspects of appropriateness, and it stills lies pretty much in the eye of the beholder, which makes it a byproduct rather than a goal.
Born in Hartford, Connecticut in 1908, George Nelson studied architecture at Yale University, teaching for a short time before the Great Depression. In 1932, he won the Rome Prize and spent the next two years studying design in Italy. Returning to the states, Nelson sold his essays to Pencil Points and became an associate editor at Architecture Forum and Fortune magazine. After reading Nelson’s innovative book Tomorrow's House, then president of Herman Miller furniture company D.J. De Pree hired Nelson as design director. Nelson launched his first collection in 1947 and transformed the struggling company into a groundbreaking leader in the field. Nelson remained at Herman Miller until the mid-1960s, and was responsible for bringing Charles and Ray Eames, Alexander Girard and Isamu Noguchi on board.
In 1947, Nelson opened his own design studio, George Nelson Associates, Inc. which at one time employed over seventy people. The company’s work within corporate settings revolutionized the concept of branding and elevated industrial design to new heights. Throughout his career, Nelson continued to write critically about design across multiple planes, teaching and consulting until his death in 1986.