153
153
USA, c. 1952
offset lithograph on paper 24 h × 20 w in (61 × 51 cm)
offset lithograph on paper 24 h × 20 w in (61 × 51 cm)
estimate: $500–700
result: $1,375
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Rand began working for El Producto in 1952 and his early designs incorporated many of his comic line drawings. Over the years, Rand created over 100 advertisements for the company.
Printed signature to lower right: [Paul Rand].
literature: Paul Rand, Heller, pg. 56