Dietrich Lubs b. 1938
Originally from Berlin, Germany and trained to be a shipbuilder, Dietrich Lubs became a protégé of Dieter Rams when hired by the designer for Braun in 1962. Lubs specialized in typography and was later named the head of the typography department in 1971. His designs were used for a wide range of products including clocks, travel alarms, watches, and clock radios and he is credited to have developed the distinctive Braun alarm sound. Rams and Lubs designed the company’s first pocket calculator in 1975 utilizing an eye for proportion and simplistic usability. Dietrich Lubs left Braun in 2001, but his designs have directly influenced today’s aesthetic of the Apple Watch and iPhone among many other products.
Auction Results Dietrich Lubs

Dietrich Lubs
ABW 21 clock and barometer
estimate: $300–500
result: $2,125

Dietrich Lubs
AW 20 wristwatch
estimate: $300–500
result: $1,625

Dietrich Lubs
AW 10 wristwatch
estimate: $300–500
result: $812

Dietrich Lubs
AW 10 wristwatch
estimate: $300–500
result: $625

Dietrich Lubs
AB 1 alarm clocks, pair
estimate: $100–150
result: $562

Dietrich Lubs
ABK 20 clock
estimate: $100–150
result: $437

Dietrich Lubs
Phase 2 alarm clock
estimate: $75–100
result: $343

Dietrich Lubs
AB 1 alarm clock
estimate: $50–75
result: $312

Dietrich Lubs
AB 1 alarm clock
estimate: $50–75
result: $218

Dietrich Lubs
DN 30 alarm clock
estimate: $100–150
result: $156

Dietrich Lubs
AB 3 alarm clock
estimate: $75–100
result: $156

Dietrich Lubs
AB 3 alarm clock
estimate: $75–100
result: $125

Dietrich Lubs
Digital Compact clock
estimate: $300–400
result: $117

Dietrich Lubs
ET 88 World Traveler calculator
estimate: $100–150
result: $93

Dietrich Lubs
ET 88 World Traveler calculator
estimate: $100–150
result: $93

Dietrich Lubs
AB 314 Voice Memo alarm clock
estimate: $75–100
result: $65

Dietrich Lubs
DN 42 alarm clock
estimate: $100–150
result: $31