Dietrich Lubs b. 1938

Originally from Berlin, Germany and trained to be a shipbuilder, Dietrich Lubs became a protégé of Dieter Rams when hired by the designer for Braun in 1962. Lubs specialized in typography and was later named the head of the typography department in 1971. His designs were used for a wide range of products including clocks, travel alarms, watches, and clock radios and he is credited to have developed the distinctive Braun alarm sound. Rams and Lubs designed the company’s first pocket calculator in 1975 utilizing an eye for proportion and simplistic usability. Dietrich Lubs left Braun in 2001, but his designs have directly influenced today’s aesthetic of the Apple Watch and iPhone among many other products.

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