Men who do nothing... but think!

Following the initial success of his work at IBM, Rand was approached by Eliot Noyes in 1959 to replicate their success with another historic American company, Westinghouse Electric Corporation. Like IBM, Rand modernized all elements of the firm’s graphic identity, including its logo. By reducing the logo to a simple letter designed in a manner to evoke an electrical panel, Rand created a daring and enduring modernist symbol for the firm. Rand became instrumental in Westinghouse’s retail advertising designs from 1961 through 1971, many of which incorporate his own drawings and handwriting.

Paul Rand 1914–1996

Paul Rand was born Peretz Rosenbaum in Brooklyn in 1914 to Orthodox Jewish immigrants. His father owned a small grocery store, for which Rand often painted signage and advertisements. As a young man, Rand studied at Parsons School of Design and Pratt Institute but never finished a degree. He found the courses unstimulating, as many of the era’s arts programs were stuck in very classical methodologies. Independently, Rand studied early 20th century European modernism, which influenced much of his early designs. He drew influence from the Bauhaus, Constructivist, Cubist and de Stijl movements, as well as the art of Paul Klee, Alexander Calder and Joan Miró.

Auction Results Paul Rand

PAUL RAND, Untitled | wright20.com

Paul Rand

Untitled

estimate: $500–700
result: $18,750
PAUL RAND, collection of twenty-eight Christmas drawings | wright20.com

Paul Rand

collection of twenty-eight Christmas drawings

estimate: $2,000–3,000
result: $16,250
PAUL RAND, Untitled | wright20.com

Paul Rand

Untitled

estimate: $2,000–3,000
result: $15,000
PAUL RAND, NeXT logo presentation book and proofs, set of four | wright20.com

Paul Rand

NeXT logo presentation book and proofs, set of four

estimate: $3,000–5,000
result: $15,000
PAUL RAND, Untitled | wright20.com

Paul Rand

Untitled

estimate: $2,000–3,000
result: $13,750
PAUL RAND, Untitled | wright20.com

Paul Rand

Untitled

estimate: $5,000–7,000
result: $13,750
PAUL RAND, Untitled | wright20.com

Paul Rand

Untitled

estimate: $5,000–7,000
result: $10,000
PAUL RAND, Untitled | wright20.com

Paul Rand

Untitled

estimate: $3,000–5,000
result: $9,375
PAUL RAND, IBM logo guidelines and presentation books | wright20.com

Paul Rand

IBM logo guidelines and presentation books

estimate: $1,000–1,500
result: $9,375
PAUL RAND, Untitled (Washington Crossing the Delaware) | wright20.com

Paul Rand

Untitled (Washington Crossing the Delaware)

estimate: $5,000–7,000
result: $9,100
PAUL RAND, Death Mask poster and drawings | wright20.com

Paul Rand

Death Mask poster and drawings

estimate: $500–700
result: $8,750
PAUL RAND, sketches and text for an unpublished children’s book | wright20.com

Paul Rand

sketches and text for an unpublished children’s book

estimate: $500–700
result: $8,125
PAUL RAND, collection of thirty-nine Ohrbach’s advertisements | wright20.com

Paul Rand

collection of thirty-nine Ohrbach’s advertisements

estimate: $200–300
result: $8,125
PAUL RAND, Untitled | wright20.com

Paul Rand

Untitled

estimate: $2,000–3,000
result: $8,125
PAUL RAND, Untitled | wright20.com

Paul Rand

Untitled

estimate: $2,000–3,000
result: $8,125
PAUL RAND, International Design Conference, Aspen poster and brochure | wright20.com

Paul Rand

International Design Conference, Aspen poster and brochure

estimate: $1,500–2,000
result: $7,500
PAUL RAND, Mine Boy cover sketches and final cover | wright20.com

Paul Rand

Mine Boy cover sketches and final cover

estimate: $200–300
result: $6,875
PAUL RAND, Untitled | wright20.com

Paul Rand

Untitled

estimate: $3,000–5,000
result: $6,875
PAUL RAND, NeXT poster | wright20.com

Paul Rand

NeXT poster

estimate: $2,000–3,000
result: $6,875
PAUL RAND, study for Shell Oil | wright20.com

Paul Rand

study for Shell Oil

estimate: $200–300
result: $6,250
PAUL RAND, Untitled | wright20.com

Paul Rand

Untitled

estimate: $2,000–3,000
result: $6,250
PAUL RAND, Fortune Magazine cover study | wright20.com

Paul Rand

Fortune Magazine cover study

estimate: $200–300
result: $5,938
PAUL RAND, Untitled | wright20.com

Paul Rand

Untitled

estimate: $2,000–3,000
result: $5,938
PAUL RAND, Eye-Bee-M Rebus posters, set of two | wright20.com

Paul Rand

Eye-Bee-M Rebus posters, set of two

estimate: $3,000–5,000
result: $5,938