The ideal logo is simple, elegant, economical, flexible, practical and unforgettable.

Paul Rand

Paul Rand’s formal presentation of a corporate logo concept included a printed presentation book that lead the client through his unique design approach. The left pages included text, while the right pages remained purely visual. The present lot is the formal presentation for USSB logo. The first half of the book shows the development for the trademark for the firm’s original name, HUB TV, which they changed midway through Rand's design process.


Paul Rand 1914–1996

Paul Rand was born Peretz Rosenbaum in Brooklyn in 1914 to Orthodox Jewish immigrants. His father owned a small grocery store, for which Rand often painted signage and advertisements. As a young man, Rand studied at Parsons School of Design and Pratt Institute but never finished a degree. He found the courses unstimulating, as many of the era’s arts programs were stuck in very classical methodologies. Independently, Rand studied early 20th century European modernism, which influenced much of his early designs. He drew influence from the Bauhaus, Constructivist, Cubist and de Stijl movements, as well as the art of Paul Klee, Alexander Calder and Joan Miró.

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Auction Results Paul Rand

PAUL RAND, Untitled | Wright20.com

Paul Rand

Untitled
estimate: $500–700
result: $18,750

PAUL RAND, collection of twenty-eight Christmas drawings | Wright20.com

Paul Rand

collection of twenty-eight Christmas drawings
estimate: $2,000–3,000
result: $16,250

PAUL RAND, Untitled | Wright20.com

Paul Rand

Untitled
estimate: $2,000–3,000
result: $15,000

PAUL RAND, NeXT logo presentation book and proofs, set of four | Wright20.com

Paul Rand

NeXT logo presentation book and proofs, set of four
estimate: $3,000–5,000
result: $15,000

PAUL RAND, Untitled | Wright20.com

Paul Rand

Untitled
estimate: $2,000–3,000
result: $13,750

PAUL RAND, Untitled | Wright20.com

Paul Rand

Untitled
estimate: $5,000–7,000
result: $13,750

PAUL RAND, Untitled | Wright20.com

Paul Rand

Untitled
estimate: $5,000–7,000
result: $10,000

PAUL RAND, Untitled | Wright20.com

Paul Rand

Untitled
estimate: $3,000–5,000
result: $9,375

PAUL RAND, IBM logo guidelines and presentation books | Wright20.com

Paul Rand

IBM logo guidelines and presentation books
estimate: $1,000–1,500
result: $9,375

PAUL RAND, Untitled (Washington Crossing the Delaware) | Wright20.com

Paul Rand

Untitled (Washington Crossing the Delaware)
estimate: $5,000–7,000
result: $9,100

PAUL RAND, Death Mask poster and drawings | Wright20.com

Paul Rand

Death Mask poster and drawings
estimate: $500–700
result: $8,750

PAUL RAND, sketches and text for an unpublished children’s book | Wright20.com

Paul Rand

sketches and text for an unpublished children’s book
estimate: $500–700
result: $8,125

PAUL RAND, collection of thirty-nine Ohrbach’s advertisements | Wright20.com

Paul Rand

collection of thirty-nine Ohrbach’s advertisements
estimate: $200–300
result: $8,125

PAUL RAND, Untitled | Wright20.com

Paul Rand

Untitled
estimate: $2,000–3,000
result: $8,125

PAUL RAND, Untitled | Wright20.com

Paul Rand

Untitled
estimate: $2,000–3,000
result: $8,125

PAUL RAND, International Design Conference, Aspen poster and brochure | Wright20.com

Paul Rand

International Design Conference, Aspen poster and brochure
estimate: $1,500–2,000
result: $7,500

PAUL RAND, Mine Boy cover sketches and final cover | Wright20.com

Paul Rand

Mine Boy cover sketches and final cover
estimate: $200–300
result: $6,875

PAUL RAND, Untitled | Wright20.com

Paul Rand

Untitled
estimate: $3,000–5,000
result: $6,875

PAUL RAND, NeXT poster | Wright20.com

Paul Rand

NeXT poster
estimate: $2,000–3,000
result: $6,875

PAUL RAND, study for Shell Oil | Wright20.com

Paul Rand

study for Shell Oil
estimate: $200–300
result: $6,250

PAUL RAND, Untitled | Wright20.com

Paul Rand

Untitled
estimate: $2,000–3,000
result: $6,250

PAUL RAND, Fortune Magazine cover study | Wright20.com

Paul Rand

Fortune Magazine cover study
estimate: $200–300
result: $5,937

PAUL RAND, Untitled | Wright20.com

Paul Rand

Untitled
estimate: $2,000–3,000
result: $5,937

PAUL RAND, Eye-Bee-M Rebus posters, set of two | Wright20.com

Paul Rand

Eye-Bee-M Rebus posters, set of two
estimate: $3,000–5,000
result: $5,937

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