Eames is a problem solver, with aesthetic and social considerations. He approaches life as a set of problems, each of which must be defined, delineated, abstracted, and solved.
Paul Schrader, Film Quarterly Vol. 23, No. 3, 1970
The Poetry of Ideas
The Films of Charles and Ray Eames
Between 1950 and 1982, Charles and Ray Eames/Eames Office produced over 125 films, beginning with abstracted and poignant meditations on various kinds of toys and later delving into mathematical concepts, computers, architecture, history and corporate-sponsored branding films for the likes of IBM, Polaroid and Boeing.
Much like their furniture designs, the Eames films aimed to “get the best to the most for the least…to reach the greatest number of people,” and prioritized clarity, approachability, and idealism over any romantic notions of tradition or pure innovation within the medium of film. The films were meant to have wide appeal and distilled complex ideas into efficient and orderly maxims that fit into the Eames aesthetic of simplicity, integrity and beauty of form.
Homely or complex, the specific answers we get are not the only rewards or even the greatest. It is in preparing the problem for solution, in the necessary steps of simplification, that we often gain the richest rewards. It is in the process that we are apt to get a true insight into the nature of the problem.
Think film (1964) by Charles and Ray Eames