A Legacy of Innovation & Excellence
in Textile Design

By Martin Chard, International Executive at Märta Måås-Fjetterström

Solid, simple and beautiful. In an essay from 1905, Märta Måås-Fjetterström (1873–1941) defined her ambitions for Swedish handicrafts while heading the Malmö Handicraft Association; living and working in a time of great change, with an ambivalence between the possibilities of modernity and mass production and a fear for a loss of identity and traditional knowledge, she had a vision for new designs rooted in the rich heritage of Swedish folklore but combined with contemporary and new influences. Her ideas did not find fertile ground at the Malmö Handicraft Association, an association mainly interested in reproducing old designs, and Måås-Fjetterström was subsequently let go. A great blow to Måås-Fjetterström at the time, but it would later prove to be a stroke of luck.

Women of the Workshop

Historical Images

Märta Måås-Fjetterström 1873–1941

For nearly a century the Märta Måås-Fjetterström workshop has been producing carpets, textiles and weavings of the highest quality and craftsmanship. The company was formed in 1919 by Märta Måås-Fjetterström, an innovative and influential artist who revived declining weaving techniques and introduced the exploration of texture in her carpet designs. During her lifetime, Måås-Fjetterström created more the 700 original patterns blending folk and traditional handicrafts with Art Nouveau and Art Deco styles.

When Måås-Fjetterström passed away in 1941, the renowned textile artist Barbro Nilsson became the workshop’s director. Nilsson, along with Ann-Mari Forsberg, Marianne Richter, Kaisa Melanton and other designers, continued in Märta Måås-Fjetterström’s footsteps creating innovative and colorful hand-woven masterpieces.

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