George Lois, highly accomplished American art director, designer, and author, left a profound mark on the world of advertising. Renowned particularly for his iconic Esquire magazine covers, which numbered over ninety during his tenure from 1962 to 1973, Lois grew up in New York City in a Greek immigrant family, studied at the Pratt Institute, where he met his wife, Rosemary, and served in the Army during the Korean War.
In the 1950s, Lois worked at CBS before helping to found Papert Koenig Lois, notable as the first advertising agency to go public. Lois’ innovative campaigns for brands like Braniff Airways showcased his ability to leverage striking visuals and inventive strategies to fuel business growth. Beyond advertising, Lois’ influence extended into shaping popular culture, with campaigns such as “I Want My MTV.” His approach emphasized the integration of compelling visuals with impactful messaging, underlining his belief that effective advertising begins with powerful words.
Together, George and Rosemary Lois assembled an impressive collection of antiques, modern design, and artworks, which adorned their elegantly appointed home.
2: 14: 21
Scandinavian Design
11:00 am ct
